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Article by Ray de bono, CEO - Dmax Marketers the world over are always on the lookout for intelligent marketing media that give them the edge over competition. The holy grail of marketing is a cost-effective medium offering high ROI, real-time statistical data and the capacity to narrow down or broaden reach of target audience at will. The way technology is evolving right now, the much desired solution may very much literally already be in our own hands… According to a Deloitte Report of Technologies published in 2010, the Growth in demand for smart phones - devices boasting powerful processors, abundant memories, large screens and open operating systems - has outpaced the rest of the mobile phone market for several years.Already in 2008, smart phone sales increased by almost 35 percent, while the market as a whole grew 10 percent. By year-end, smart phones had taken 13 percent of the total handset market. Operators need data traffic growth to offset declining margins for voice and SMS...